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edition 25:
The mid-20s spiral

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Last weekend, while strolling through the Dutch city I live in, I crossed paths with countless runners. It was one of those rare sunny days — an uncommon occurrence for winters in the Netherlands — but even so… there seemed to be more than usual. Or had I just never paid attention?

While thinking it over, a widely discussed explanation came to mind: Quarter-life crises are behind the surge of young adults taking up running and signing up for marathons.

From that perspective, rigorous training plans, Strava updates to friends, and run clubs to make the hobby official become a way to exert control over an increasingly unpredictable reality. Stick with it, and you’ll reach your goal. Unlike retiring early. Or buying a house by 35. All that’s still up in the air.

According to research by the non-profit that organizes the NYC Marathon, only 17% of finishers were under 30 in 2022. By 2025, that number jumped to 24%, with runners aged 25-29 making up the largest age bracket.

Personally, I never got the running hype. It never allowed me to feel that sense of control people talk about. Every time I tried going for a run, the voice in my head telling me to stop was just too loud to ignore. Still, I’m no stranger to the whole quarter-life crisis thing.

While getting my Master’s, my friend group loved to joke about our lack of job prospects — admittedly, it was 2023 and we were about to graduate with a degree in one of the most precarious industries: journalism. Feeling disillusioned was pretty common, and it wasn’t unusual for a party to end with someone’s quarter-life crisis being dissected on a balcony. In those moments, it dawned on us that the emotional turmoil and questionable decisions we once once associated with a distant relative’s midlife crisis suddenly felt uncomfortably familiar. Instead of enjoying “the best years of our lives”, many of us felt more stressed than the generations before us.

And the data backs this up: Research on life satisfaction used to show the so-called ‘smile curve’: happiest was highest in youth, dipped in the middle (hello, midlife crisis), and rebounded in later years. Unhappiness followed the opposite pattern — a hump, or an inverted smile.

But, a study published last year revisited the curve to see how things look today. Unhappiness now starts much earlier in age and steadily declines with age, showing that stress is hitting people much earlier than it used to (hello, quarter-life crisis).

And it seems to be a pretty global phenomenon: Across eight countries — ranging from the UK and Turkey to India and Brazil — between 40% and 70% of young adults aged 18-29 reported experiencing a crisis, citing reasons such as career transitions, financial difficulties, studying-based stress, and family conflict.

Of course, circumstances vary from country to country. But there are clear common threads: economic, political, and environmental uncertainty, paired with later retirement ages, slimmer chances to buy property, the possibility to ‘be anyone’, and more time spent on social media — which serves as a daily reminder of all of the above.

That’s where the element of control and attainable goal-setting comes back into the picture. Some people run marathons, others commit to writing their first novel. And more and more 20-somethings are vowing to eliminate their crisis reminders at the source: the internet.

Although 2026 is already being called the year of analog formats, the urge to get a grip on our doomscrolling habits isn’t new. I already explored this in a previous edition, which you can read here if you’re curious.

Whether it was running, writing, getting your screen time down, or something else, I’d love to hear from you: Have you gone through a quarter-life crisis yourself? And if so, what helped you cope?

Anna

Some numbers

27

A LinkedIn survey found that 75% of 25-33 year olds have experienced a quarter-life crisis, with the average age being 27.

58%

A 2022 Harvard Graduate School of Education survey found that 58% of 18-29 year olds felt their lives lacked meaning or purpose in the prior month, with 50% reporting a "lack of direction."

1.1

A global survey of 11,250 workers and 126 million job postings found that Gen Z stays in their first job for just 1.1 years on average, far shorter than Millennials (1.8), Gen X (2.8), and Baby Boomers (2.9).

Read between the lines

Icon of a person holding a journal

The New Quarter-Life Crisis — Maggie Mertens, The Atlantic (2024)

An exploration of how growing numbers of twenty-somethings are turning to marathon running as a way to cope with uncertainty, find purpose, and reclaim a sense of control during the “quarter-life” stage of adulthood.


The quarter-life crisis is the new midlife crisis: Young people’s problems are crushing the unhappiness curve — Enrique Alpañés, EL PAÍS English (2025)

An in-depth look at the data behind the emerging “quarter-life crisis,” exploring how smartphones, social pressures, and shifting expectations are reshaping the happiness curve worldwide.


Why Does Gen Z Believe It’s ‘Aging Like Milk’? — Callie Holtermann, The New York Times (2024)

An article on why some Gen Z-ers think they’re “aging like milk,” and how social media, beauty culture, and the looming quarter-life crisis may be warping their sense of what getting older actually looks like.

Plugged in

From early career steps to the psychology explanation and international experiences, these multimedia pieces examine the highs and lows of your twenties.


Icon of Dua Lipa's podcast

Podcast episode: Greta Gerwig — Dua Lipa: At Your Service

An interview with Greta Gerwig on how she carved out her place in Hollywood as a multidisciplinary writer, actor and director — and the hiccups she faced along the way.

Icon of BBC World Service

Documentary: In search of the quarter life crisis — BBC World Service

A documentary that investigates whether the “quarter-life crisis” is replacing the midlife crisis, featuring interviews with young people from cities around the world as they reflect on the pressures shaping their twenties.

Icone of Psycholof< of your 20s podcast

Podcast episode: Navigating a quarter life crisis and feeling lost — The Psychology of your 20s

A podcast episode that breaks down the quarter-life crisis, examining why it hits so hard in your twenties and offering practical insight on how to manage it and move forward.

Musings of 20-somethings

I’ve been reading a lot of Substack newsletters lately and found them to be a great window into the thoughts, concerns, and tastes of today’s twenty-somethings. Here are three I’ve been loving lately.


Icon of Dutch Oven Girl substack

dutchovengirl

A newsletter sharing one recipe, one movie, and one book per edition, with some slice-of-life storytelling sprinkled in throughout.

Icon of Leap Years substack

leap years

A running journal of ambition, curiosity, and the small victories (and failures) that shape life in your twenties, told from one person’s perspective.

Icon of Mixed Feelings substack

mixed feelings

A newsletter at the intersection of mental health, online culture, and fandom, mixing existential advice with pop culture takes.

Enjoying NOC? Your friends, family, community and colleagues might too. Here is a link for you to share this edition with them.

Link to this edition

Coming-of-age on screen


Poster of movie poster

Perks of Being a Wallflower — Stephen Chbosky (2012)

Told through letters to an unnamed friend, this drama follows Charlie as he faces the challenges of high school. New friendships, hidden trauma, and self-discovery reveal the messy reality of growing up.

Poster of TV series

I love LA

I Love LA follows a 20-something talent manager, Maia, who — neck-deep in a quarter-life crisis — attempts to manage her influencer ex-best friend while navigating the chaos and clout-chasing of modern Los Angeles.

Poster of movie

The Worst Person in the World — Joachim Trier (2021)

Focusing on medical student Julie’s messy late-twenties, the film explores career uncertainty, complex relationships, and the search for identity. In other words: a true quarter-life crisis story.

Through art

Take Care of Yourself — Sophie Calle (2007)

In this installation, the artist transforms a breakup email into a collaborative exploration of love, heartbreak, and human emotion through 107 women’s interpretations across diverse media.

Vase

Quarter Life Crisis — Anjali Chandrashekar (2023)

A New Yorker cartoon humorously imagining how someone in the midst of a quarter-life crisis might actually answer the classic “where do you see yourself in five years?” job interview question.


bathroom procession — Evelyn Tan (2025)

This artwork draws on childhood dreamscapes told through chinoiserie, exploring themes of identity and imagination through symbolism and whimsiness.


Our picks

Our Picks Banner

Ted Lasso — A feel-good comedy following an American football coach bringing optimism and chaos to a struggling English football (soccer) team.

No Other Choice — A darkly satirical thriller about a laid‑off paper industry veteran who, in desperate pursuit of security for his family, resorts to extreme measures.

Digibouquet — A fun little website that let’s you create and send a digital bouquet to your loved ones.

Little Weirds by Jenny Slate — A playful, introspective essay collection blending memoir and surreal reflection, exploring identity, longing, and the strangeness of modern intimacy with sharp humor and quiet vulnerability.

The Sisters by Jonas Hassen Khemiri — A partially autobiographical novel about estranged siblings confronting memory, family dynamics, and the fragile stories we build to make sense of ourselves.

NOC is a constant work-in-progress. We want to hear your thoughts, recommendations and ideas—reply to the newsletter via email or write to us on social media (LinkedIn or Instagram). Your input will help shape where we go next!

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